About Sattva Ahara
The prevailing agricultural production model has substantially detrimental effects on the environment while failing to provide equitable compensation to farmers and consumers. This has resulted in heightened soil erosion, a decline in traditional seed varieties, increased costs and instability, and the proliferation of fallow and wasteland—reflecting the consequences of unsustainable agricultural practices. Such practices yield negative repercussions for farmers, consumers, and the environment.
Sattva Ahara represents a collaborative initiative among small rain-fed farmers in the Vijayanagara and Mysuru regions. It focuses on consumer welfare and the sustainability of small-scale farming households and promotes eco-friendly rain-fed farming techniques. Organic farmers within this initiative take great pride in their produce, seeking consumers who recognise their efforts and appreciate the vitality of their products, which can enhance consumer well-being.
There is a burgeoning acknowledgement of the benefits of organic yields, which are devoid of pesticides and harmful substances while enriched with essential minerals and vitamins. These farmers favour direct sales strategies that circumvent conventional markets, where producers and their products often lack visibility and recognition.
While establishing connections between producers and consumers outside traditional market structures presents challenges, it remains a crucial endeavour. By opting for Sattva Ahara, consumers contribute to the promotion of sustainable farming practices, cultivate meaningful relationships with farmers, and nourish their bodies with wholesome food.